Obama's online campaign : a personal touch for the masses

Performers/Contributors:

Gaber, Ivor

2016, eVideo , 1 online resource (1 streaming video file (6 min.) :

Provided through HSTalks

3784771

Access Online

Summary/Review: The case study explores the strengths of Obama's 2008 Online Campaign, specifically, maintaining a human touch. By putting an emphasis on local politi more...

Summary/Review: The case study explores the strengths of Obama's 2008 Online Campaign, specifically, maintaining a human touch. By putting an emphasis on local political concerns, sending personalized emails, and engaging loyal supporters to spread the campaign to their close community, "Blue State Digital" was able to raise an incredible 500,000,000 dollars.

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Full Bibliographic Record
Publication information:	London : Henry Stewart Talks, 2016.
Language:	English
Record ID:	3784771
Format:	eVideo
Physical description:	1 online resource (1 streaming video file (6 min.) : color, sound).
Date acquired:	March 18, 2019
More creator details:	Ivor Gaber.
Series statement:	The business & management collection,
Series title:	Henry Stewart talks. Business & management collection.
General note:	Animated audio-visual presentation with synchronized narration.
General note:	Bite-size case study extracted from the talk: Introduction to political communications / by Ivor Gaber.
General note:	Title from title frames.
Credits:	Henry Stewart Talks (Firm), issuing body.
Technical details:	Mode of access: World Wide Web.
Uniform title:	Introduction to political communications.
Electronic access:	Access online
Access URL:	https://ezproxy.torontopubliclibrary.ca/login?url=https://hstalks.com/bm/3323/

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Obama's online campaign : a personal touch for the masses

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