Doppelganger : a trip into the mirror world

Summary/Review: What if you woke up one morning and found you'd acquired another self - a double who was almost you and yet not you at all? What if that double shared many of your preoccupations but, in a twisted, upside-down way, furthered the very causes you'd devoted your life to fighting against? Not long ago, Naomi Klein had just such an experience - she was confronted with a doppelganger whose views she found abhorrent but whose name and public persona were similar enough to her own that many people confused her for the other. For a vertiginous moment, she lost her bearings. And then she got interested, in a reality that seems to be warping and doubling like a digital hall of mirrors. It's happening in our politics as New Age wellness entrepreneurs turned anti-vaxxers find common cause with fire-breathing far right propagandists (all in the name of protecting 'the children'). It's happening in our culture as AI gobbles up music, paintings, fiction and everything in between and spits out imitations that threaten to overtake the originals. And it's happening to many of us as individuals as we create digital doubles of ourselves, filtered and curated just so for all the other duplicates to see.